What type of trademarks does the strong trademarks webpage focus on?

The webpage on strong trademarks specifically highlights fanciful and arbitrary trademarks because these types offer the highest level of protection under trademark law. Fanciful trademarks are those that are completely invented and have no prior meaning or association, while arbitrary trademarks use common words in a way that is unrelated to the products or services they represent. For example, "Kodak" for cameras is fanciful, and "Apple" for computers is arbitrary. These trademarks are inherently distinctive, making them easier to protect against infringement.

In contrast, descriptive trademarks (the first option) describe the qualities, features, or characteristics of a product or service, which generally require proof of acquired distinctiveness for protection. Generic trademarks (the third choice) refer to the general category of products or services and are not eligible for trademark protection at all. Collective trademarks (the fourth choice) are used by members of a cooperative or association and serve a different purpose, focusing more on collective branding rather than individual strength in distinctiveness. Thus, the emphasis on fanciful or arbitrary trademarks is crucial for understanding the foundation of strong trademark protection.