What must be done to file a new trademark application?

To file a new trademark application, if the existing application cannot be revived or does not meet specific revival requirements outlined by the USPTO, the applicant must submit a completely new application. This involves re-filing all necessary documents and fees as if starting from scratch, as the previous application's status does not carry over if it is abandoned or cannot be reinstated.

Revival requirements are set to allow certain applicants the chance to rectify problems with their existing applications, such as failure to respond to office actions or other procedural issues. However, if these conditions are not satisfied, the existing application cannot simply be updated or amended, and thus necessitates the submission of a fresh application. Other choices, such as a renewal, amendment, or extension, do not apply in this scenario as they pertain to existing applications rather than initiating a new one.